Deli & Grocery

Illustration by Roman Finkelstein

For the branding system of Deli & Grocery, we drew inspiration from the corner stores, bodegas, and delis that shaped our communities growing up. Recognizing that no two are exactly alike, we developed a flexible branding system that embraces variation while adhering to a cohesive set of styles and guidelines, including consistent color palettes and layout principles. The primary logo remains constant to ensure brand recognition, but we’ve designed the system to allow for creative deviations across applications, creating a brand identity that is both distinctive and adaptable.